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automobile, beside the fact that it is means of transportation, can be the spokesman of the individuality of their owner, evidence of a good taste and confirmation of his social status. As is known, "meet on odezhke". Therefore automobile can describe much about its owner, and also compose the first impression. What automobiles do select effective managers? We decided to investigate this question in the concrete example.

On 10 June in the very center of Moscow, over marshy area "auto-specialistcenter Audi on Taganka" conducted the presentation of automobile Audi A6 of new generation. On the statement of organizers, new A6 - evidence of the fact that even better yields to improvement.

During the official part the culprit of celebration was concealed from the universal looks. When silvery cloth was pulled off, and gathering obtained finally the possibility to see novelty, the first, what rushed into the eyes - this is a change in the exterior view of automobile. Previous Audi A6, that was appeared in 1997, were characterized by original "geometric" design. New A' in contrast to its predecessor is more than sportiven. The effect of sportivnosti and "muskulistosti" creates so-called "dynamic line" - the line of thresholds, which is risen in the direction of the tail end of the body. Furthermore, A' it became more largely and on the overall sizes exceeds Mercedes E- class and "five" BMW.

In order to demonstrate to the gathering the true possibilities of new A', organizers invited for the exponential appearances the command of the drivers of extra- class. Besides this those been present, among which there were numerous representatives business- ehlites and creative bomonda, obtained the possibility to independently test novelty "in action" and to estimate all advantages and disadvantages. From its side e-xecutive it invited authoritative expert - CFO DeltaBank Andrey Larkin . Being moved around the city on Audi A6 2,8 Quattro of the previous generation, Andrey as no one by another could estimate the qualities of novelty.

Model number of his transportation means changed in accordance with the upward motion along the career stairs. The first automobile in it appeared into 18 years this was new 2108. According to him, it applied for this numerous efforts, because it considered that the automobile is the specific symbol of success. There were subsequently still several of "eights" is later - Daewoo Espero, now - Peugeot 406 and Audi A6. In the opinion of Andrey, automobile - this is is 100% confirmation of status as clocks, suit, jacket, necktie. "first we buy automobile in order simply to drive, then we select the automobile, on which to drive. Automobile is the continuation of our individuality, it must to us approach. But since automobile is the continuation of the individuality of man, it influences also the first impression about it. We do not sometimes see people after the glass of auto-, but already we can assume, who conducts machine. It is good, when duet driver- machine they supplement each other ".

SEO "auto-specialistcenter Audi on Taganka" Vladimir mozhenkov described that the interest in the new model among the bankers, the owners and the top managers proved to be is very high. First party is already sold off on the preliminary orders. Prior to the end of the year the company plans to sell about 120 new Audi A6.

Popularity Audi among the bankers and the owners completely of ob"yasnima. First, the owners of the new Audi - people well-off regarding (cost of the new A6 it composes $50 thousand and above). In the second place, Audi besides the obvious consumer qualities, such as the level of safety and comfort, possesses nonmaterial component. Audi - unconditionally, automobile is status. It surprisingly combines in itself the necessary for the predstavitel'skogo automobile quantity of conservatism and elusive "sportivnost'" and "aggressiveness". I.e., if we present this automobile as the person, who possesses his individual nature, then it would be possible to describe as follows it. This is adult person, which much reached in the life, and it does not consider those by necessary to prove surrounding its justifiability. In the specific situations it can be aggressive and energetic. Restraint in the emotions is inherent in it, it does not play to the public. And those, who invariably buy Audi they value it precisely for this.

Audi frequently it is possible to meet as the official automobile, which fulfills predstavitel'skiye functions. Expert e-xecutive Andrey Larkin also uses Audi as official machine. At the end test -dra1va we asked it to give our expert conclusion relative to that, how new Audi A6 is differed from its predecessor.

Andrey Larkin: "despite the fact that test- drive was limited on the time, the first, on what I focused attention - this that that new Audi A6 became considerably more convenient. It is obvious that the very extensive work on an increase in the comfort of salon was carry ouied in comparison with the previous model. Convenient seats, arrangement of instruments, design - exist all so that and to the driver, and to passengers it would be is maximally comfortably.

In this machine comfortably to drive very after the control, and, sometimes, to feel itself by passenger. Different interesting elements are added besides this. For example, the central system for control of automobile with the aid of one knob and four functional keys. The second, what rushed into the eyes - exterior view of automobile and outside, and inside it became considerably more interestingly, design - atletichnyy, sport, powerful and very stylish - it corresponds to last tendencies.

I in the previous model, and in new simply outstanding steering control. Audi and so machine rapid, and the new engines with a volume of 3 and, all the more, 4,2 liters make it even more priyemistoy. It is pleasant that the considerable attention is paid to the safety. I know according to its own experience of driving that even with the poor weather the presence in automobile of the system of such ESP 8 reduces the appearance of any dangerous situations to zero, their system simply does not allow " .

New Audi A6 actually underwent significant improvements. Changes in the undercarriage and suspension were subordinated to the basic idea - to make a machine that of more controlled on the road so that even in the maximum regimes automobile would behave more predicted and controlled. The weakest of the gasoline engines (there are no in-line, all V- descriptive) - 2,4- liter V6, by step is above - also "six", 3,2 liter FSI. The most powerful gasoline engine - 4,2- liter V8. The basis of the safety system of the new Audi A6 became the construction of capsule with the forecasted deformation with the impact. Automobile is equipped with the system of the "clever" sensors, which activate different components of protection depending on intensity and directions of impact with the road- transport incident. On the statement of producers, new Audi A6 exceeds the analogous models of the business- class of other stamps and according to some characteristics corresponds to predstavitel'skomu. New A6 provides for the installation of such elements as the system of adaptive lighting and advanced key, navigation system with DVD and acoustic system BOSE Surround Sound, the automatic climate- control de lux plus and much other.

I is nevertheless better than one time to try personally, than to listen story about the strange impressions. To order test- drive is possible on site of auto-specialistcenter Of audi on Taganka .

For the preparation of article were used the materials, given by Internet- periodical Audi TAG .

Mary pikalova, E xecutive

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Obsujdenie articles, coobлni1 33 , the latter: 29.07.2004 09:59

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