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18 May 2004, 04:55

Bavarian "seven" become the third

v to headquarters BMW AG in Munich it reigns a certain bewilderment, which borders to the shock. Flag sedan of company Audi - A8 nezhdanno-negadanno went around by the volume of sales Bavarian "seven". In connection with this chapter BMW AG Tyuey khel'mut To panke it appeared with the requirement to reexamine the design of the khvalenogo BMW "-.Seriyes.

Entire responsibility for the failure of sales of the flag officer of the model number BMW on the internal German market the management of concern lays on chief designer krisa Bengla, to whom yet so not long ago everywhere Paley are dithyrambs. Indeed it was originally assumed that new BMW "-.Seriyes will become leader on the market in the segment of" premium "as his predecessor. However, life shows that to Bavarians another dalekovato to its chief competitors from company Mercedes- benzo, topovaya model of which S -Class continues to retain the leading position in its class. But here also, you prostite, Audi A8...

From the very moment of the appearance new "seven" most of all criticized for the uncommon design of front and stern. Recently source in BMW AG stated that the "back" of sedan of "-.Seriyes will become more attractive after restaylinga, planned at the end of 2004" on the personal indication of Mr. panke ". This solution already many estimate not otherwise as "slap To benglu".

"production BMW of"-.Seriyes works with the full load ". - as if in the justification themselves tell the representatives of concern. However, the overwhelming majority of these machines leave for the export markets, predominantly into North America and Asia. However, volumes of European, and in particular German sales, considerably those lower previously planned.

Situation recently occurred in such a way that the Bavarian flag officer stably occupied the second place after Mercedes- benzo, but in this case not there was hint to the fact that the "eight" from Audi will comprise BMW "-.Seriyes serious competition. "we even did not have time to let out for the market all modifications of engines for A8, declares one of the representatives Audi AG, and here this success". Actually, popular in Europe 6- drum diesels for flag sedan not it will be prior to the beginning of 2004, but the "topovaya" 12- drum version of automobile leaves for the wide world market during these days. Because of new in the engine mountings, count the experts of market, Audi A8 will be able to intercept leadership even in long-standing "champion" - Mercedes- benzo S -Class.

The same specialists focus attention also to another moment. Even if release BMW of "-.Seriyes is preserved at the high level, it is capable to injure unsuccessful commercial activity on the native, German market to the image of stamp, whose logotype decorates bluish white propeller. "Germany is the market, which imposes on the automobiles of the class" of premium "very high demands, say analysts. - the one who achieved success here, will attain it everywhere ". Therefore failure BMW on the German market can be received as unique warning. But it to the progressive concern from Munich clearly will not go into the active membership.

18 May 2004, 03:18

2002 bmw 7 SUCKS BIG... chupa chups

Afterward criticisms, which was attacked BMW after idea on the market for the new generation BMW of the 7th series and under the pressure of the majority of dealers, in Bavaria nevertheless were decided to feyslifting of "seven". The renovated version will appear in the dealers in...
Middle of the following year.

Most of all of changes in appearance in front. "seven" will lose majority rublennye of faces and will be obtained absolutely new head headlights, radiator grill and front bumper. With the view on the "stern" of automobile and eye rushes the broad chrome-plated band and the new bumper, which on the idea of designers BMW, must give to the 7th series of ease. In the salon of changes and that less. Will appear the new generation of system iDrive, control of which will become more intuitive and clearer. Furthermore, will appear new control lever of automatic gearbox and will be changed control the electric drives of seats.

V of area of technology all changes will be concentrated in the engines. Just as 12- drum engine, 8- drum engines will obtain the system of direct injection. Furthermore, the volume of 4,4- liter engine will increase to 4,8 liters, which must increase its power to 400 hp furthermore, in the race after the power will be modernized 12- drum V- descriptive engine. The central objective of engineers BMW - "to remove" from it 500 hp furthermore, to Bavaria returned to the examination of the version of installation under cowling BMW of engine V12 from Rolls-Royce.

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