Market for new foreign-produced brands. Survey, the sums of year, novelty - the periodical of wheel - www.audi-bmw.com

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SALE OF NEW FOREIGN-PRODUCED BRANDS
YR 2000 DID NOT DISAPPOINT

last year it brought a certain reanimation in sales of new foreign-produced brands. Subcritical level not was achieved, but dealers are designed in the ensuing year for further increase in the market capacity. Of course with the condition of retaining the stable economic situation in the country.

Lift of the activity of buyers began from April, when behind presidential elections remained. Summer (especially June and July) in majority to avtotreyde 190 ditch proved to be uncommonly lively. And since the beginning of the autumnal season dealers expected further increase in sales. However, November and December in many auto-salons passed quietly, even in spite of traditional exhibition into Lenekspo. Probably, this was connected with the sufficiently contradictory information about the reduction in the customs duties forthcoming from 1 January, 2001,: the part of the potential buyers they put off acquisition fc5 of new automobiles. As not to here recall that at the end of 1999 on the market, on the contrary, was observed the present stir, connected with the introduction of tax code. So that not purely market, but different political and economic factors often more greatly influence to the demand in Russia.
I nevertheless as a whole market noticeably was revived. Last year proved to be more successful for many dealers in comparison with 1999- m. according to different estimations, the capacity of the car market now is from 50 to 80 % subcritical. At the same time it substantially changed. The appearance of new companies, which move the stamps before little encountered in Russia, led to the redistribution of demand. For example, noticeably strengthened positions the dealers of French producers. Moreover the people became more they were demanding with the selection of automobile, even being the worshippers of the specific stamp. Serious argument in the fight for the purse of client becomes the possibility of a reduction in the cost or the proposal of automobile in the more saturated, than in competitor- classmate, assembly.
Editorial staff proposed to the managers of a number of known company- dealers to express their opinion about the sums of work in 2000 and the present state of the car market.

Mikhail logutenko, the Director-General of company "Laura" - the official dealer General Motors:
we are satisfied by the dynamics of sales during the past year. In November- December the company sold approximately 25 automobiles per month. Moreover it is very important that among the moved brands considerably increased the share of automobiles Opel: on them be required about 40 % from the total volume (was 3 %). thus far in the structure of sales it leads yelabuzhskiy Chevrolet Blazer, but its reserves they will end towards April- May (this model will be replaced Opel Frontera). But during March will appear completely new Opel Corsa. One and a half times grew the volume of works in the service- center, moreover here was, in addition it noticeable "bank" to side Opel (including of those reused). Our programs on this stamp bring results. In the past year the market noticeably was revived and was restored in comparison with the subcritical level of percentages to 60.

Maxim kolosov, the Director-General of company "Neva -Avtokom" - the official dealer Volkswagen and Jaguar:
we posed problem in 2000 - to hold the market share for new VW, which composes 6 %. she is almost executed. For the objective reasons for us it did not always be possible to in proper time ensure the required quantity of models on the storage, that somewhat reduced the planned indices. Company sold during the year approximately 270 automobiles. But on the service maintenance we even exceeded the outlined volumes of works.
Passage to the realization of that renovated Passat with the simultaneous curtailment even during August the advance of its predecessor somewhat reduced the rates of sales to model. But in this year portion Passat in the structure of sales again will grow.
Potential of market after the crisis of 1998 still completely was not restored. But it will grow, true, takeoffs expected should not be. According to my estimations, the changes in the customs legislation, which occurred in 2000, increased the market share for the new foreign-produced brands, imported by the authorized dealers, in the total volume of the import of automobiles approximately from 30 to 40 %.

Andrey Korotaev, general director of company "inter auto- Tim" - the official dealer Toyota:
company sold in the past year of approximately 200 automobiles. On the models predominate Avensis and Land Cruiser 100. Our careful plans justified. We are contented by the volume of works on service maintenance. Here there are considerable reserves: in the city of approximately 10 thousand automobiles Toyota. Work will be sufficient to all three dealers.
Market is located in the slow development. Potential in it of large. If people further are entrust to the policy of government, then in this year it is possible to expect further increase in sales. But client began more demanding to approach the selection of automobile. Quality, operating costs now play considerably more important role, than to the crisis.

Aleksey bezobrazov, general dir of 192 yektor of company "Axel motors" - the official dealer BMW and Land Rover:
our company sold in 2000 139 automobiles BMW (of them approximately 70 % costavlкt the model of the 5th series), also, about 40 land Rover. The new extra-road builder X5 became one additional best-seller BMW. last fall it appeared renovated BMW 525 and 530 s by more high-powered engines, and during February in Kaliningrad will begin assembling the model of the 3rd fc7 series, that will make it possible to reduce its price of 20 - 25 %.
Generally last year it became successful for BMW in Russia: by the dealers sold approximately of 1500 automobiles, which is two times higher than the last year's result. An increase in sales we connect with the stabilization of economic situation in the country, and prospects in BMW for this yr good.

Danil karpichenko , director on marketing and sales to company "landmark" - the official dealer Daimler-Chrysler:
for our company of 2000 it became most successful in all years of work. Demand for automobiles Mercedes Benz during the year grew, moreover gradually it displaced into the sector of the more expensive models S and G- classes. High interest in clients caused that renovated Gelaendewagen. But here the peak of the popularity of the model of E- class remained behind. Sales to the new model of S- class are stable, but they are low.
V December we relied on a somewhat enormous activity of buyers, but the last month of year came out calm.
Outstanding event for the company became passage into the new auto-center. Here it is considerably more spacious both in the show -rum and in remzone. In it the number of work sites for the maintenance of automobiles is increased.

Edward Of markman , director on sales to company "Petrovskiy auto-center" - the official dealer Renault:
our company sold in the past year of approximately 200 automobiles. In the beginning of autumn for the not depending on us reasons we could not satisfy demand. In connection with the beginning of assembling model Clio Symbol at the plant "avtoframos" in the auto-salon simply did not be sufficient machines. But situation straightened toward the end of the year.
Sales Renault in Russia in the past year grew by 211 %. our company occupied the 4th place among 28 Russian dealers Renault (of them 14 - in Moscow). In this year we plan to sell 1,5-2 times of more than automobiles. But to forecast demand is now complicated. In Russia buyer activity depends on different political and economic factors, which cause that stir, the calm on the market. For example, during November and December sales decreased, which was connected, probably, with the expectation of reduction in the customs duties to the new automobiles from January 2001.

Aleksandr Stepanov , the division head of sales to company "auto-Euro-service" - the official dealer Peugeot:
relation to the French machines in domestic motorists significantly changed. In the past year the company sold approximately 280 automobiles. This predominantly Peugeot 206 and 406. Machines bought up rapidly and on the storage did not stay. Quotas in Russia in the past year limited our sales. Demand during the year was uneven, for example, during June-July - stir, during December - calm. Great interest in clients causes new Peugeot 607. For the next months to the model are accepted about 20 claims. But in all for this yr we ordered into Petersburg 70 Peugeot 607 and 600 Peugeot 206 and 406. Noticeably grew interest also in the commercial automobiles.

Vladimir Vasil'yev, the Director-General of company "auto- Eksis" - the official dealer Citroen:
v the past year company sold more than 150 automobiles, and in this it is planned to realize 500. Interest in the stamp substantially grew: people ascertained that Citroen - qualitative European automobile. In this case the valuations in our service- center are very reasonable. Stimulated demand and the renovation of a model number. During November of past year appeared restaylingovaya Xsara, while during April we was expected the completely new model Sshch, which will replace Xantia. About quality Citroen speaks, by the way, the fact that to the hydropneumatic suspension Sshch the producer gives 5- summer guarantee. Considerably grew interest also in the commercial automobiles, for example, Berlingo doninvestovskoy assembling. In this year will be extended the dilerskaya network Citroen in Russia.

Helen il'ina, division head of sales to company "Russia- auto-" - the official dealer Audi:
advance Audi on the Russian market is swift. Plant releases machines for Russia on the special prices, which are very attractive in comparison with the competitors. In stamp was formed the image of res of 196 pektabel'nogo automobiles. Models Audi are positioned in their class, as the corresponding models Mercedes Benz and BMW.
V the past year company sold more than 100 automobiles. In our clients they caused the great interest of novelty - extra-road builder Allroad and A2, of what we were convinced according to the results test -dra1vov in Moscow and Petersburg. The past year was for us successful.

Sea-scape of Belokurov, to menedzhe fй r on marketing and advertisement of company Swed- Mobile - the official dealer Volvo:
last year proved to be considerably more successful than 1999- GO. Our company represented immediately several novelties in the different classes, which generated interest in worshippers Volvo. People gradually arrived into themselves after crisis and they began to more actively buy new machines. In our auto-salon the situation with sales during the year was developed on that increasing. Especially noticeably increased demand after autumnal exhibition into Lenekspo.

Yuri zhevnerchuk, the director of company "Ralph -Art Division" - the official dealer Honda:
for our company of 2000 from the point of view of sales it proved to be by less successful than 1999-1. Then company only left for the market, and we have very good results. This was explained by the postponed demand for automobiles Honda.
In the past year we sold 130 automobiles. November and December proved to be on sales weaker than October: not there was autumnal season. I explain this decrease by information about allegedly significant reduction in the duties to the new automobiles. This disoriented buyers, and they put off the acquisition of machine. Although an essential price change, of course, not it will be. We lay large hopes for an increase in the demand for this yr. In the structure of sales to company as before leads model Cr- v. interest in by the appeared spring of the five-door Hr- hr-v it were lowered. This is connected with the fact that the cost of model became noticeably higher. At the end of the year we began sales to new Civic.
A here by the work of service- center we are completely satisfied. We succeeded herself in not only preserving bylykh clients - owners Mitsubishi, but also drawing new - owners Honda.

Andrey Gerasim, the deputy director of company "Rolf- Neva" - the official dealer Mitsubishi:
until November was observed a 10-percent increase in sales. But the recent two months of 2000 proved to be calm. Possibly, the decrease was connected with the expected reduction in the duties in 2001.
In my view, changed the structure of buyer demand. Segment to $10 thousand became the most popular price segment for the new automobiles. But here is the market for automobiles with cost from $12 to 15 thousand. "is compressed" - competition here most serious, including due to the 3- summer machines. Some our models fall exactly in this segment. In 2001 the stratification of buyers will be continued. Range to $10 thousand. "will draw off" the substantial part of the buyers. People began to more thoroughly count money and more demanding to approach the selection of automobile.

The text: Aleksandr zavodov

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