March: Auto-catalog f2: Lexus

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Lexus Division, Toyota Motor Company
Toyota-shi, Aichi-ken, Japan
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idea to organize production and sale on the basic export market in THE USA for the lux- models of the leader of the Japanese automobile construction Toyota Motor Company was for the first time supply with sounied by the President of the company Of eydzhi Of toyodoy during August 1983. Actually, at that time Japanese automobiles were already on the crest of popularity; however, on the prestige they considerably was inferior to American brands, to say nothing of European Mercedes- benzo, BMW or Jaguar. Strictly the development of the automobile of upper class (F1-Project) began in the fall of 1984 (chief designers Shuidzhi Dzhimbo and Ishiro Of suzuki), and the first running prototypes for the tests during July 1985 were already created. The made a debut in Detroit in the winter of 1989 Lexus LS400 produced the authentic furore: in all for $35 000 it was possible to acquire the automobile of upper class, which exceeded competitors practically from all parameters. In the past thirteen years Lexus considerably enlarged the model number: from two models (1989) to 10 (2002), the volume of sales in THE USA grew with 60 200 in first yr to 223 983 in 2001. In the first 8 months of 2002 in THE USA were sold 160 040 automobiles Lexus (+8,46%, the first place in the sector of the prestige automobiles of the class of "luxes"), and here in Europe the volume of sales somewhat was reduced - only 12 965 (-11,9%). Since 2002 began official sales of automobiles Lexus in Russia. Sum of sales for the first half a year: 76 automobiles. The prospects for lux- department Toyota (however, as entire sector of prestige automobiles) very iridescent - as it is expected, the volume of sales of automobiles more expensive than $30 000 V OF THE USA within the next few years will grow by third. Further plans - advance for the market for the new extra-road builder GX470, and also pre-production of several new models, in particular the straight competitor BMW M3 of the sport version of compact sedan IS430 with 4,3- liter that forced V8 with the power of 320 hp.

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