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Germans again conquer the roads of Russia...

V 2004 BMW Group it established the new record of sales of the automobiles of all models of the model range of concern. In twelve months of 2004 the clients of concern in entire peace acquired 1 208 724 automobiles, which corresponds to an increase in sales for 9,4% in comparison with the results of the previous year. Thus, in 2004 to the clients of concern were transmitted 1 023 575 automobiles BMW, 184 357 automobiles of brand MINI and 792 Rolls-Royce to model Phantom.

V 2004 for the first time in the history of concern the volume of sales of the automobiles of brand BMW exceeded 1 million units and composed 1 023 575 automobiles. These numbers testify about an increase in sales for 10,3% in comparison with the indices of the previous period.

Such record high results for concern was possible to be achieved, first of all, because of the continuation of strategy of the expansion of a model number. In nine months of 2004 BMW Group it successfully presented three novelties in the segments of the car market new for the concern: BMW 1 series, BMW X3 and, of course, BMW 6 series, which were wonderfully accepted by clients in entire peace. The following numbers testify about this: from the moment of output to the market during January 2004 the clients acquired 92 267 automobiles BMW X3, 21 043 automobiles BMW of 6 series (of which 12 335 units composed sleeping compartment and 8 708 units - cabriolets). The volume of sales of automobiles BMW 1 series, whose sales began only during September 2004, composed 39 267 units. At the same time sales of traditional models - in particular, BMW 3 series and BMW 5 series - were developed successfully: a quantity of those acquired by clients BMW of 5 series composed 229 593 automobiles, which indicates an increase in sales for 23,8% in comparison with the past year.

Demand for automobiles MINI also continues to increase. In 2004 the volume of sales of the automobiles of this model reached 184 357 units, which indicates increase to 4,5% in comparison with the result of 2003 (176 465 units). Is very positively clients perceived the new cabriolet MINI, represented during July 2004, which was reflected in the numbers of sales. Less than in six months since the beginning of sales a quantity of the presented to clients cabriolets MINI reached 18 741 automobiles, which comprises more than 10% of the total volume of sales.

Steady demand also remains to motorcycles BMW. only in 2004 to clients was set 92 266 motorcycles BMW against 92 962 in 2003.

2004 it became record year, also, for BMW Group in Russia. On the sums 2004 the Russian dealers of concern transmitted to clients 5 001 automobile BMW and MINI, which corresponds to an increase in sales for 28% in comparison with the results of 2003 (3902 automobiles).

Only in 2004 to clients were transmitted 4 807 automobiles BMW, 194 automobiles MINI and 250 motorcycles BMW, what allowed concern BMW Group to establish the new absolute record of sales in the history of brand BMW in Russia - 5001 automobiles - and to confirm its positions of leader in the segment of premium on the Russian car market. This significant result testifies not only about the excellent characteristics of the new and traditional models BMW, represented in Russia, but also about the correctness of long-term strategy BMW on the Russian market.

On the sums of year the sedans of business- class BMW of 5 series continue to solidly retain the leading positions in the rating of sales BMW. as of the end of 2004 by the Russian clients of company were acquired 1 755 automobiles BMW of 5 series, which made it possible to derive this model BMW into the absolute leaders in the business- class. One of the factors of success BMW of 5 series became the beginning of the production of the new generation of the sedans BMW of 5 series at the plant "auto-Thor" in Kaliningrad during March 2004.

Traditional success for a period of several years already enjoy automobiles BMW Khshch. The renovation of a model number in the beginning of 2004 made it possible BMW X5 to dostich' increase to 32% and to strengthen the leading position in its class.

Properly sensational results were achieved the new models BMW 2004. During February company BMW introduced to Russian clients the immediately two new models: the luxurious sleeping compartment BMW of 6 series and the new extra-road builder BMW X3, and during June 2004 a model number was augmented by the new cabriolet BMW of 6 series. In all from February through December 2004 through the dilerskuyu network of concern were sold 256 automobiles BMW of 6 series and of 515 extra-roads builder BMW X3.

Novelty of the autumn of 2004 became automobile BMW 1 series. This first representative BMW in the class of the compact automobiles of the segment of premium, equipped with the numerous technical innovations, which before in this class did not adapt, was represented in the salons of the Russian dealers of concern from the middle of October of 2004. Less than in three months from the moment of presentation on the Russian market by clients it was acquired 51 automobiles BMW 1 series, which gives grounds to speak about the positive prospects for this new model BMW in the following years.

V April of 2004 BMW Group it represented the program of the crediting of the purchase of the new automobiles BMW and MINI, and also motorcycles BMW - BMW Financial Services, which acts in the dilerskikh centers BMW of Moscow and Saint Petersburg. With the starting of program BMW Financial Services BMW Group it became the first automobile concern, which works in the segment of premium, which left for the market for retail crediting in Russia.

V 2004 in Russia were transmitted to the clients of 194 automobiles MINI, which corresponds to an increase in sales for 51,6% in comparison with the results of 2003. The noticeable contribution to reaching of this result became the renovation of the model number MINI and introduction into the action of the program of crediting MINI Financial Services, which proposes to clients more attractive conditions for acquisition MINI.

V 2004 was continued the further extension of the dilerskoy network BMW Group in Russia. During the year were opened 3 new dilerskikh centers BMW and 3 salons MINI: company "auto-port" in Moscow, the dilerskiy center Of "evrosib Of lakhta" in Saint Petersburg and company "loko Of motors" in Stavropol'. Here clients can obtain the qualified consultation and the complete spectrum of services on sale, maintenance and repair of the automobiles of these models in accordance with the highest standards, presented by concern to the maintenance and the repair.

With the discovery of new dealers the total number of dilerskikh enterprises BMW Group in Russia reached 32 it was center BMW and I was center MINI in 22 largest cities. The expansion of dilerskoy network and the work on a constant improvement in the quality of the work of the already existing dealers are one of the strategic directions in development of concern BMW Group in Russia. In the plans of concern in 2005 - discovery the new dilerskikh salons BMW and MINI, first of all in a number new for BMW regions of Russia, which will make it possible BMW Group to open new markets and to satisfy the increasing demand for its production.

In the spring of 2005 on the Geneva auto-salon take place world of the premier of new sedan BMW of 3 series. The new fifth according to the calculation generation of automobiles BMW of 3 series distinguishes a number of technical innovations in the engine and the undercarriage of the automobile, which earlier did not adapt in the middle class. Subsequently the model number BMW will be augmented new BMW 3 series with the body the specialist.

Also in the middle of the following year BMW Group will present the renovated limousine BMW of 7 series. A sport series "M" will gladden worshippers by immediately two models - in Russia they will appear sedan Mshch and sleeping compartment BMW M6. furthermore, in 2005 will begin sale of new sedan BMW of 5 series, equipped shityu the usovershenstvovannoy intellectual system of the complete drive xDrive.

In the spring of 2005 specially for the Russian worshippers MINI will be represented cabriolet MINI. Model with the open top will be accessible for all three basic versions MINI: MINI One Cabrio, MINI Cooper Cabrio and MINI Cooper S Cabrio. Furthermore, in the beginning of year will take place the presentation of most powerful version MINI - MINI Cooper S with the new six-stage box automaton.

Subdivision BMW Motorrad prepares to present to Russian clients the new models of the motorcycles: BMW K 1200 S, named the best motorcycle of year, and also BMW R 1200 rt and BMW R 1200 S.

According to the general director BMW Russland Trading Christian Cramer, "2004 BMW Group in Russia it completed with the record for the segment of premium results. This success became the obvious consequence of the marketingovoy policy, when, besides the presentation of the new models of automobiles, company BMW proposed to its clients of the program of crediting BMW Financial Services and MINI Financial Services, and it also opened new lines on the production of automobiles BMW in enterprise in Kaliningrad. In the new year we are intended to develop this success due to the conclusion for the market for new models and further extension of the dilerskogo representation BMW and MINI in Russia ".

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