www.audi-bmw.com: Auto-: In Buick there will be new medium-sized extra-road builder

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Company Buick plans to add in its model number one additional all-wheel-drive automobile - medium-sized extra-road builder, which will obtain name Buick Rainier. In sale the novelty will appear not earlier than the autumn of future year; however, neither price nor the technical characteristics of automobile thus far do not communicate. It is known only that the extra-road builder will be somewhat larger than produced now Buick Rendezvous, and will be obtained the expressive design of body, and also the luxurious finishing of salon.

In addition to this, as reports agency Reuters, the management of company Buick declared about its plans to let out on one new model per year for the next four years. Simultaneously with this begins the new advertising and marketingovaya campaign, aimed at the attraction to this American stamp of younger buyer audience. Let us recall that at present the average age of the buyer of automobile Buick is equal to 63 years - this, actually, the oldest buyer audience among all American stamps. In also the time, in the average buyer age of extra-road builder Buick Rendezvous it is located already within the limits of 53 years, and with the advent of new models this number can still it will be lowered.

V the plans of company enters also the renovation of entire model number of company, in course of which the automobiles will obtain the more expressive and more original design of body, and also the new luxurious finishing of interior.

Let us note also that the management of concern GM, into which enters brand Buick, is not assembled to shut this company, in contrast to brand Oldsmobile. Furthermore, sales to company Buick in this year already grew by 8,2 percent, after comprising since the beginning of the year of 117 883 automobiles.

Reference on theme
- Buick Rainier SUV a step towards image makeover - Automotive News, 23.05.2002
- Buick will show new conceptual rodster - www.audi-bmw.com, 04.11.2000

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www.audi-bmw.com: Auto-: In Buick there will be new medium-sized extra-road builder

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