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automobiles have long ago become the part of our daily life. We love them, because they help with the solution of our vital problems. We them is hated, when for us it is necessary to stand in the plugs. But nevertheless, what place automobile does occupy in the life of each of us? Even those, who are not inveterate automobile enthusiast, have its opinion on this score.

In order to explain that the managers think about the automobiles, E xecutive conducted interrogation among the terms of the association, within the framework of which it was possible to explain situation relative to to what stamps of automobiles managers give preference,, about what they dream, are how much they are prepared for them to spend money, and also what qualities are considered most important.

V interrogation participated 4030 people. The majorities of participants in interrogation (60%) relate to the age class of 25-35 years, the portion of those, whose age is 35-40 years, it composed 14,3%. The portion of respondents at the age of 20-25 years composed 13,7%, 40-50 years - 10% and older than 50 years - 1,9%.

V we attempted to explain, what nevertheless place automobile occupies in the life of manager. Overwhelming majority (73,8%) of those, who participated in the interrogation, are the owners of its own transportation means and prefer to be moved precisely on it (diagram 1). 11,1% of those interrogated drive after the control of the automobile, given at the disposal by the company, in which they work, and approximately the same quantity of respondents (11,6%) they use official automobile and services of driver. 19% of those answered a question prefer to use the services of public transport and 13,3% - taxi. As the passenger with the the muzhem/zhenoy or the friends drive only 1,4%.

Diagram 1. What place automobile does occupy in your daily life?

Majority of those, who are the owner of his own automobile (diagram 2), monthly expend on his maintenance $100-200 (43%). 32% of auto-owners the concern about the "iron horse" bypasses in $50-100 and 16% - into $200-500.

It is obvious that the more expensive the automobile stands, the more expensive its maintenance appears. In accordance with obtained data the owners of automobiles, cost of which is within the limits of $1-5 of thousand, its maintenance monthly bypasses into $50-100. Are interesting that $100-200 per month on the maintenance expend and those, whose automobile cost $5 thousand, and those, who laid out with purchase $40-50 of thousand. The automobile, which cost with the purchase is more than $100 thousand, it bypasses owner into $200-500 monthly.

Diagram 2. What sum per month you do expend on servicing of automobile?

Those, who are not the owner of his own transportation means (diagram 3), most frequently expend on the trips on the taxi sum within limits of $20 per month (49,2%), i.e., they use this service infrequently, preferring nevertheless public transport. 26,2% of those, who thus far did not join in the ranks of auto-owners, monthly expend on taxi $20-50, and 14,8% - $50-100. It is interesting that more frequent selection in favor of displacement over the city on the taxi make people at the age 25-30 years (36,3%).

Obtained data attest to the fact that the higher the age class, the less the percentage of its representatives uses services to taxi. Thus, for instance, in the age class of 35-40 years this index is equal to 10,7%, in the age class of 40-50 years - 7,7%, it is older than 50 years - 0,9%.

Diagram 3. What sum per month you do expend on the trips on the taxi?

Practically half of those interrogated (49,4%) consider that automobile - this nevertheless means of transportation, 35,7% call its irreplaceable assistant and 8,2% - by the dear "toy" (diagram 4). As the means the confirmation of their social status automobile is ready to examine only 5,3%.

Diagram 4. How for you is personally automobile?

Besides versions enumerated above, many participants in the interrogation called automobile by their "second house" and place, which gives the possibility to stay with themselves in private. Automobile gives freedom, independence and comfort in the movement to many. The range of the emotions, which it is capable of causing this technical device, is extremely wide - from the love, when it "ochelovechivayut", considering as the loyal and understanding friend, assuming him into the members of family, to the hatred, when it they call enemy №y and steady source of risk. Many sincerely obtain pleasure from the driving and is considered automobile the outstanding means of discharging after the stressed workday dl4 someone automobile - means of self expression, for someone breadwinner. But entire above-enumerated and even is more for someone.

Represented above data attest to the fact that the majority of participants in the interrogation demonstrate pragmatic relation to this phenomenon in their life as automobile. Because of this its quality, which were noted by respondents as most important, they relate to the larger degree to the functional characteristics (diagram 5).

The most important quality, in the opinion of those interrogated, is nadezhnost'/dolgovechnost' (57,4%), by the second on the significance - comfort (52,4%). Such properties, as technical characteristics (49,1%) and relationship of price and quality subdivided between themselves the third place (49,1%). Also one of the most important qualities acknowledged safety of transportation means (46,6%). , in the opinion of the terms of association, design (25,2%) and image characteristics are the less significant characteristics (13,6%).

For those, who consider automobile means of transportation, first and foremost - reliability, the relationship of price and quality and comfort. For those, who call automobile reliable assistant, have fundamental importance reliability, comfort and safety. Those, automobile - "dear toy", they consider for whom that most important of all the technical characteristics, comfort and design. For participants in the interrogation, who consider that the automobile is, first of all, the means of the confirmation of social status, to the equal degree are important technical characteristics and comfort, and also image characteristics.

Besides those enumerated above, respondents also noted the following important properties of automobile: capacity, compactness, efficiency, the accessibility of maintenance and the correspondence to the specific features of owner.

Diagram 5. The most important qualities of automobile

to automobile find place in the life of manager not only into the working working days, but also in the days of deserved leisure. Leaving to leisure abroad, the terms of association it is not too active, but they nevertheless use this service as the rental of automobiles (diagram 6). Is always taken automobile into the lease 8% participants in the interrogation, 43% make this sometimes. 38% of those interrogated prefer during rest abroad not to be sat down for the control, but to delegate this authority to others.

Diagram 6. Beret whether you are automobile into the lease, leaving abroad?

As the personal automobile the greatest popularity as before enjoy different models of Vasa (18,7%), which lead in the rating of consumer preferences (diagram 7). Moreover among different models OF VENYUKOVSKY FITTINGS PLANT a larger quantity of auto-owners stopped its selection at the representatives of the "tenth family".

However be worth noting that the detachment is not so great, vases occupy the fraction of less than 20% of a total quantity of represented stamps. The second place on the popularity in auto-owners occupies the production of company Toyota (8,9%, the most popular models - Corolla, Carina and Camry), the third - the automobiles of brand BMW (5,5%, are most popular the model of a fifth and third series).

V the five of leaders had luck to fall to the automobiles of brand Nissan (5,4%, the most popular models - Almera, Primera and Maxima) and Opel (5%, the most popular models - Vectra, Astra and Omega). Further in descending order follow Mitsubishi (5%, the most popular models - Lancer and Pajero), Audi (4,9%, the most popular models - A' and A8), Honda (4,3%, the most popular models - The civic, CRV and Accord), Volkswagen (4%, the most popular models - Passat and Golf) and Ford (3,8%, the most popular models - Focus and Mondeo).

Besides stamps enumerated above many terms of association drive on Daewoo (is most popular Nexia), Hyundai (are most popular Getz and Accent), Mazda (are most popular - 6 and 323), Mercedes (they predominate the model of class "E"), Peugeot (are most popular - 307, 206), Renault (the most popular models - Megane and Laguna) and Subaru (are most popular Impreza, Legacy and Forester).

Diagram 7. Top -10: the preference of Russian auto-owners

to majority of those interrogated (27,3%) the purchase of automobile managed into the sum in limits of $5-10 of thousand, from what it is possible to draw the conclusion that most frequently rossiyskiyemenedzhery give preference to the new domestic auto- or second-hand foreign-produced brands (diagram 8). The portion of those, who spent on the purchase of automobile $10-15 of thousand, she composed 17,7%, and those, coma acquisition managed in $15-20 thousand, 14,9%. the "expensive" automobiles, whose cost exceeded $50 thousand, could to themselves allow only 2% of those interrogated.

Diagram 8. The cost of personal automobile at the moment of purchase

overwhelming majority of those interrogated (60%) to the purchase of automobile spent their own economy, 13% of respondents of pribegli to the aid of friends and familiar, after engaging from them the missing for the purchase sum, and the same quantity it turned into the bank for obtaining the credit (diagram 9). By services on the crediting in the auto-salon they directly used 8% of present auto-owners, and 3% of those interrogated acquired automobile on credit.

Possibility of crediting by means of the rotation into the bank or in the auto-salon more actively directly used those, who acquired the automobile, whose cost was from $15 thousand to $50 thousand remarkably, that participants in the interrogation, priobretshiye automobile by the cost more than $100 thousand, purchased it to their money, without resorting to the services of crediting in the bank or the auto-salon and without loaning in friends.

Besides methods of acquisition of automobile enumerated above were also mentioned trade- it was other, leasing, purchase of transportation means, which belonged to company, on credit, obtaining credit on purchase with the place of work, and also donation and inheritance. Many participants in the interrogation, who are not at present the owners of their own automobile, in the future plan to use the services of crediting in the bank or the auto-salon.

Diagram 9. Did use you possibilities of crediting with the purchase of automobile?

Since car policy of many companies provide for assignment to its colleagues of official transport, we could not go around by silence this question and tried to explain, what stamps of automobiles more frequent than others are encountered in the corporate motor parks (diagram 10).

In the first place, as in the case with the personal automobiles, proved to be the representatives of the "tenth family" OF VENYUKOVSKY FITTINGS PLANT (14,8%). The second place occupied another representative of domestic avtoproma - Gor'kiy motor vehicle plant, which lets out popular even from the Soviet times of the "Volga" (10,9%). The third place according to the results of interrogation in the corporate motor parks occupies Ford (8,3%, the most popular model - Focus). Into the five of leaders, besides models enumerated above, also entered Toyota (7,4%, the most popular model - Camry) and Volkswagen (6,1%, the most popular model - Passat).

If we speak about tens of leaders, further in descending order follow Mercedes (5,7%, there is no explicit leader), Skoda (5,5%, the most popular model - Fabia), Audi (5,3%, the most popular model - A6), Mitsubishi (4,7%, the most popular model - Carisma) and Volvo (4,5%, the most popular model - S60). Besides this most frequently as the official automobile those interrogated were called BMW 5, Nissan Maxima, Opel Astra, Renault Megane, Daewoo Nexia and Peugeot 406.

Thus, if we divide the named stamps and the models of the automobiles into two categories - "auto- predstavitel'skogo class" and of "auto- for the managers middle and lower link", then we will see the following picture. In the category of "auto- predstavitel'skogo class" is most popular the "Volga", Toyota Camry, Volkswagen Passat, Mercedes, Audi A6, Mitsubishi Carisma, BMW 5 and Volvo S60, while in the category of "auto- for the managers middle and lower link" - vases of the "tenth family", Ford Focus, Skoda Fabia, Opel Astra, Renault Megane and Daewoo Nexia.

Diagram 10. Top -10: preference in the formation of corporate motor parks

to a question "what quantity of automobiles, in your opinion, is optimum for one family?" the overwhelming majority of those interrogated (82,2%) they answered, that they consider the most expedient version two automobiles to one family (diagram 11). 9,9% of respondents consider that in the family must be three automobiles, 5,1% - are assured that it suffices to have one automobile.

It is interesting that the opinion relative to the fact that the family can manage completely without the automobile, belongs exclusively by the representatives of the age class of 35-40 years. Among those, who consider that one automobile to the family it is completely sufficient, the representatives of the age class older than 50 years predominate. Among those, who are confident in the fact that two automobiles are necessary for family, most of all of people at the age of 25-30 years. Among those, who think that in the family must be three automobiles and more, participants in the interrogation at the age of 20-25 years predominate.

Diagram 11. An optimum quantity of automobiles for one family

investigating consumer preferences, we asked the members of association to share with us with our dreams and to describe about what automobile them it would in actuality be desirable to have (diagram 12).

The leading positions in the rating of menedzherskikh predilections are engaged themselves BMW (19,4%, the most popular model Khshch). The second place occupies Toyota (12,5%, most popular stamps - Land Cruiser and RAV4), the third - Mercedes (10,4%, there is no explicit leader). Into the five of leaders also they entered Lexus (7,5%) and Audi (6,2%, the most popular models - A6 and TT).

If we speak about tens of leaders, further in descending order follow Porsche (4,4%, the most popular model - Cayenne), Subaru (3,8%, the most popular model - Impreza), Ferrari (3,6%), Nissan (3,5%, the most popular model - Infiniti) and Volvo (3,3%).

Diagram 12. Top -10: the "automobile of dream"

also as the "automobile of dream" more frequent than others they figured Bentley, Volkswagen Touareg, Aston Martin, Peugeot, Honda, Jaguar, Ford, Mazda 6, Mitsubishi and Lamborgini Diablo.

Obtained given make it possible to isolate the most preferable colors for the "automobiles of dream" (diagram 13) - the majority of those interrogated they would want to possess auto- silvery (25,2%) or black (24,7%) color. Other most popular colors - dark-blue (15%) and red (13,2%).

It is interesting that among those, who prefer a strict and conservative black color, it proved to be most of all of representatives more than the "young" age class of 20-30 years. But people at the age of 30-50 years gave preference to more optimistic silvery color. The black color as preferable more frequent others called those, who consider automobile irreplaceable assistant, loved by toy or means of the confirmation of social status, and silvery more greatly he pleases herself by the fact, who calls automobile means of transportation.

Besides those enumerated above as the preferable more frequent others participants in the interrogation called the following colors: beige, Bordeau red or cherry, blue and gray-blue, golden, dark green and dark blue, and also color- chameleons. Many respondents give preference to colors with the addition of mother-of-pearl.

Diagram 13. The color of the "automobile of dream"

within the framework of interrogation we asked respondents to describe about to what stamp of automobile they would give preference,, if purchase during the next year would be planned. Obtained data are represented in diagram 14.

The majorities of those interrogated, if purchase took place during the next year, would give preference to brand Toyota (18,4%, the most popular models - Camry and RAV 4), BMW (9,5%, is most popular "five") or Audi (6,7%, the most popular model - A'). Further in descending order follow Nissan (5,6%, the most popular models - Almera and Primera), Mazda (5,4% - is most popular Mazda 3), Ford (5,1%, the most popular model - Focus), Honda (5%, the most popular models - Accord, CRV), Volkswagen (4,3%, the most popular model - Golf), Peugeot (4%, the most popular models - 307, 407) and Mercedes (3,9%, there is no explicit leader).

Besides the enumerated above models within the framework of answer to this question the members of association also frequently called as the object of the possible purchase Subaru Forester and Outback, Mitsubishi Pajero and Lancer, Hyundai Getz, the representatives of the "tenth family" Vasa, Volvo S 80, Lexus RX 300 and Opel Astra.

Diagram 14. The automobile, to which you would give preference, if purchase took place during next year

besides stamps enumerated above, into the number of automobiles, whose purchase the terms of association would be ready to examine during the next year, entered Subaru Forester and Outback, Mitsubishi Pajero and Lancer, Hyundai Getz, the representatives of the "tenth family" Vasa, Volvo S 80, Lexus RX 300, Opel Astra, SAAB, Skoda Octavia, Suzuki Grand Vitara, Citroen C 3 and Renault Megane.

Within the framework of interrogation we attempted to explain, what services it does not be sufficient to the terms of association. Many respondents (16,3%) consider that problem it is, first of all, the low quality of the existing services, 6,4% of those interrogated they are dissatisfied by their high costs. The participants in the interrogation isolated the most urgent tasks, among whom they were named: an increase in the quantity of parkovok/stoyanok (9,5%), an increase in the quantity of auto-washings (4,9%), the creation of complex services (4,7%), the development of service on the assignment of automobiles as the replacement locating in repair (4,5%). Data are represented in diagram 15.

Diagram 15. That not ustraivayet/kakogo service at the given moment it does not be sufficient to the owners of automobiles

besides those enumerated above participants in the interrogation also named other forms of services - existing and existing. The proposals given below are outstanding help both for those, who already render different services to auto-owners and for those, who reflect above the fact, what services can be claimed and popular in the future.

The enumerated services can be conditionally divided into several subject groups:

the existing services, represented in insufficient volume

information sluzhba/radiostantsiya, which operationally allows information about the road situation (plugs, the overlap of motion and other.);
effective system of the utilization of those become obsolete its of automobiles;
service of urgent evacuation and the creation of the united system of the call of evacuator in the limits of the country;
system of navigation GPS;
auto-snack;
drive-in theaters;
delivery of intoxicated driver together with the automobile to the place of stay;
qualitative night autos-service, which allow including service on the night repair of automobile in the absence of owner;
Internet- stores of spare parts;
Car art;
rapid diagnosis, which occupies the minimum of time.

The additional services, which can make more pleasant life of auto-owners

Mul'tibrendovye auto-salons could propose the services of personal manager, who helps to the clients of times in three years change automobile for the new;
supermarkets could propose service on the formation of order on the telephone or through the Internet, after providing delivery and payment in the special window;
supermarkets and cinemas could equip parkingi with washings;
AZS could as the additional propose such services as pumping tires, washing of windows, the payment of services to mobile connection and the harvesting of salon by vacuum cleaner;
autos-service and washings could propose the service of the "rapid washing", which foresees the "rinsing" of automobile by water jet under the pressure.

Proposals on the creation of specialized autos-service

the autos-service, oriented to the auto-owners of feminine sex;
autos-service for the automobiles of "old age";
service, which foresees conducting the "history of the disease" of automobile and reminding about the need of fulfilling the preventive works on the preliminary record;
creation of the network of the small autos-service according to the principle "next to the house", which allow this service as user maintenance;
visiting brigade of the auto-masters, which operationally render aid on the roads;
creation of service "auto-masterfamily doctor", i.e., the presence of the specialist, who can give primary consultation, also, if necessary to leave in the place;
creation of the network of the stations of self-service, which foresee washing and minor repair.

Proposals on an improvement in the work THE STATE INSPECTORATE FOR ROAD TRAFFIC SAFETY and in urban services

simplification (including for the additional charge) in the procedures of setting on uchet/snyatiya in the calculation of transportation means, the passage TO, the systems of the payment of penalties - creation of rapid and legal procedures;
improvement in the system of the roadside indicators of passage;
installation of special mirrors on the potentially dangerous turnings and the departures from the courts.

The services, which thus far there is

no service, which allows nourishment for the drivers, who fell into the plug;
system of roadside bankomatov and stores, in which it is possible to accomplish small purchases, without leaving from the machine;
Aviaevakuatsiya from the plug;
transport of automobile by railroad or on the aircraft following the travelling owner;
creation on the parking lots of service on the assignment of the "simple" automobiles, which make it possible to reach from the stand to the house and vice versa;
rental of baggage carriers, trailers, equipment for the transport of bicycles and other accessories, the need for which appears not frequently;
service on the seasonal storage of wheels, rubber, accessories;
specialized service of juridical support, which ensures operational consultation of auto-owners with the appearance of not on the staff situations, aid in the formulation of documents with the appearance of the insurance cases, etc.

By summing up entire that outline aboved, it is possible to make the following conclusions:

the majorities of managers, who participated in the interrogation, prefer to be moved around the city on their own automobile. An approximately equal quantity of managers (11,1% and 11,6%) they independently conduct the given by company automobile and use the services of driver. Those, who are not the owner of his own automobile, more frequently give preference to public transport;
monthly expenditures for servicing of the automobile of the majority of participants in the interrogation koleblyutsya in limits of $50-200, monthly maintenance bypasses the owners of inexpensive automobiles approximately into the same sum, as to the owners of the automobiles of average price segment;
majority of respondents consider that automobile - means of transportation. Rest are ready to name its irreplaceable assistant and the dear "toy";
for the larger part of the participants in the interrogation the greatest value have the functional characteristics of automobile. The most significant qualities were named nadezhnost'/dolgovechnost', comfort, technical characteristics and relationship of tseny/kachestva;
during rest beyond the limits of the country managers use service on the assignment of automobile into the lease is very actively - by service they sometimes use 43% of those interrogated, and 38% are not used it completely;
greatest popularity in managers as their own automobiles enjoy the vases of the "tenth family", Toyota (Corolla, Carina, Camry) and BMW a fifth and third series. It is remarkable, which for the American stamps of automobiles could not enter into tens of leaders in one of it was rating;
acquiring automobile, the majority of participants in the interrogation spent sum in the range $5-20 thousand automobiles by the cost more than $50 thousand. we could to itself allow 2% of respondents. The majorities of those interrogated acquired automobile to their own means or is engaged itself the missing sum in druzey/znakomykh. More actively the possibilities of crediting used those, who spent on the purchase of automobile from $15 thousand to $50 thousand owners of the expensive automobiles, whose cost exceeded $100 thousand, was not used the possibility of crediting and they did not seek the aid druzey/znakomykh. Those, who are not at present the owners of his own automobiles, are planned in the future to use the services of crediting in the bank or the auto-salon;
v corporate motor parks predominate automobiles of domestic manufacture - VENYUKOVSKY FITTINGS PLANT and GAS. Most frequently as the official automobile for the manager of the top level of company allow the "Volga", Volkswagen Passat and Mercedes class "S", for the manager of middle and lower link - the vases of the "tenth family", Ford Focus and Toyota Camry;
majority of those interrogated consider that the presence of two automobiles in the family is optimum version. Among those, who consider that in the family must be three automobiles and more, the representatives of the age class of 20-25 years predominate;
the "automobiles of menedzherskoy dream" are BMW X5, Toyota Land Cruiser and RAV 4 and different models Mercedes of silvery or black is color;
if the purchase of automobile took place during the next year, the majority of managers would stop selection at Toyota Camry either RAV 4, to "five" BMW or Audi A';
majority of those interrogated are dissatisfied by quality, by volume and with the cost of the represented at present automobile services. Today a quantity of parkings and auto-washings is as before insufficient.

Processing statistical data prepared Ekaterina Arutyunov , es-xecutive

material prepared Mary pikalova , e-xecutive

Obsujdenie article, coobлni1 112 , the latter: 15.02.2005 09:41

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